Analytics and Tracking

Last updated on February 7, 2025

Analytics and Tracking for Shortened URLs

Effective analytics is key to understanding your URL performance. Here's what to track and how to make the most of your data.

1. Click Metrics

Monitor essential click metrics to understand engagement:

  • Total clicks
  • Unique visitors
  • Click-through rates
  • Peak usage times

2. Geographic Data

Track visitor locations to understand your global reach:

  • Country distribution
  • City-level data
  • Regional trends
  • Time zone patterns

3. Device Analytics

Analyze device usage patterns:

  • Mobile vs desktop
  • Operating systems
  • Browser types
  • Screen sizes

4. Campaign Tracking

Measure campaign effectiveness:

  • Conversion rates
  • Campaign ROI
  • A/B test results
  • Traffic sources
Back to Blog